Saturday, May 12, 2007

NIGHTLY BUSINESS REPORT - STOP THE DUMB VIDEOS

I repeat here a complaint I made on March 5, 2007, about Nightly Business Report (NBR) and its airing videos corresponding to whatever subject at hand it discusses. NBR continues to serve up videos of everything from airplanes taking off, to cars rolling off the assembly line, to Intel fabricating chips, each one corresponding to NBR's story on airplanes, cars or microchips. The videos have nothing to do with the particular story. For example, NBR airs a clip of a Delta commercial aircraft taking off if the story has to do with, say, Delta's bankruptcy.

"A story about Intel, and we must see computer chips being manufactured. A story about Delta, and NBR forces us to watch aircraft landing and taking off. NBR must think that its viewers are village idiots. Here's a tip to NBR - just present the story. Eliminate the dumbed-down videos."

NBR must think its viewers are all dumb yokels who require constant visual stimulation in order to understand the points of some business story. This is dumbing down beyond all reason. I say to NBR - present the business news, your viewers are capable of concentrating on the point at hand without the dumb videos.

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